In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other realities about contemporary B2B marketing. We discuss how the buying trip is currently completely fragmented and also the manner in which area structure can assist marketers retake control of the exploration and de… Read More
Mark Donnigan: It's going great, Ben. I am so satisfied to be below on your show.Specifically given the relevance as well as the seriousness of the topic we're going to be taking on over the training course of this conversation too, which is one that I believe is actually under-discussed. One that could if not elevate some eyebrows, however could g… Read More